Pricing For
Growth
Pricing Shastra is a management consulting firm specializing in pricing strategy for technology companies.
We have vast experience in delivering transformative growth through pricing strategy and execution. Our team has extensive background in technology products and a profound understanding of growth levers. With deep expertise in both Pricing Strategy and Products, we empower our clients to achieve transformative growth.
Scaling tech companies often see significant growth opportunities from pricing and packaging optimization but are not always able to realize those opportunities. We are committed to enabling our clients realize these opportunities and here are a few compelling reasons why our clients engage us
Your partners in growth
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We bring strategic pricing expertise that you need
Capitalizing on the growth opportunities requires strategic pricing expertise and many growing tech companies do not have in-house pricing expertise.
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Developing in-house expertise isn’t always the right solution
Hiring an in-house pricing team isn’t always a viable choice because (a) strategic pricing projects tend to be bursty in nature and (b) acquiring pricing talent is hard and hiring is too slow.
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We specialize in pricing tech products
Traditional management consultants do not understand tech products and often deliver templated, non-actionable recommendations. We have extensive experience with tech products and truly understand growth levers. We consistently helped our clients deliver growth through pragmatic pricing strategies.
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We are impact focused
We have been business operators for a long time before turning into advisors. We focus on providing actionable recommendations and driving impact rather than just delivering fancy slideware.
Our Experience
Pricing For Growth (PFG) framework - Our perspective
Pricing and packaging is an integral part of growth strategy and is one of the most impactful growth levers. Our growth framework helps tech products realize pricing and packaging opportunities and achieve transformative growth
Pricing and packaging (PnP) significantly impacts performance across the customer lifecycle. It is very common that challenges seen in customer acquisition, retention or expansion have some crossover with pricing and packaging.ricing and packaging is an integral part of growth strategy and is one of the most impactful growth levers. Our growth framework helps tech products realize pricing and packaging opportunities and achieve transformative growth
Our work
Explore our work section for a curated collection of case studies, highlighting our successful projects across diverse industries.
Unlocking growth across PLG & SLG for a leading composable web platform
- Reducing churn by aligning packaging with customer journey
- Streamlining value delivery through subscription & consumption-based models
- Driving customer success through tiered support plans
Expanding market opportunity for a Generative AI copilot platform
- Increasing customer acquisition velocity through packaging optimization for land and expand motions
- Increasing deal sizes by streamlining volume discounting
- Accelerating value realization through tiered support and success plans
Enabling portfolio growth for a leading Digital Experience Platform provider
- Increasing Land footprint and win rates by adding Managed Cloud subscription offering
- Creating new expansion plays by stitching solutions from acquisitions and partnerships
Our Engagement Model
We offer two engagement models to meet the needs of scaling product companies and growing product portfolios.
Project-based pricing strategy consulting to achieve specific goals. We work with your team to define the right business model, packaging, pricing and GTM strategies. These projects are focused and typically run on accelerated timelines ranging from a few weeks to a few months, depending on the nature of the project.
Strategy Consulting
Pricing is an important growth lever but not everyone has the scale to build an in-house pricing team. We can be your Pricing team to help you keep growing and scaling your product revenue. You get access to our world class pricing team without having to build an in-house team and at a fraction of the cost.
Fractional Pricing
Insights
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